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  • Amy Flores

More joy + ease for your events and retreats

How many times have you created an ICA?

A what? might be asking? An ICA stands for an Ideal Client Avatar. If you know, you know. If not, it is a messaging and marketing exercise on envisioning your dream client and being clear in who they are, so you can identify them and share with them how you can help them.

I saw THEIR name on my calendar, and I have to say I got a bit giddy and fan girly.

This is a person who does 3-5 retreat events each year. Has a strong following and true intention and clarity in the transformation they are delivering to clients. For sure–my ICA!

We chatted for about 10 minutes and she asked "when do we start?" And I said, "right now!"

As a master coach and thought leader in her field, she already had events in mid-plan. No problem, here. I’m always able to jump right in and pick up the events where they are! Her events included small mastermind events, VIP sessions and retreats.

Even as a high 6-figure earner year over year, nothing is perfect.

My “avatar” is just a person, doing the best with what they have and creating a team to support her. I was honored to be considered her next team member!

The problem was that she was getting cranky and not loving the events like she once did (events are A LOT of work if you are running them without proper support!) AND they were costing her a ton of time, energy, and “hidden expenses” that she didn’t know about!

THIS is the EASE I bring to my retreat and event clients: I iron out the wrinkles and repair the gaps in knowledge, gaps in energy, and gaps in timelines, so ALL sides of the event are a success. My clients are happy to have a team member who deals with all the logistics and helps them make more money from events. Their clients are happy to attend a transformational, well-run event/retreat. And I’m happy to be doing the work I love! At the end of the day, what’s this mean for you? When you and I partner together, you get to focus on the client work that fills you up, spreading your impact, and joyfully host your events. Let’s see how I can help you bring more joy and ease to your retreats and events. Book your free strategy call today.

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